Sales Coaching
Sales Coaching
Sales training and coaching that transforms performance through strategy and insight — built from years inside Winning Group and high-end retail, specialising in internal sales, lead generation and relationship marketing.
Experience & Specialisation
Built inside the sales floor — not above it.
My sales coaching is grounded in real, hands-on experience with Winning Group and high-end retail environments — where the difference between a good month and a great one is decided on the floor, on the phone and in the follow-up. I specialise in the disciplines that move the needle for modern sales teams.
High-End Retail
Coaching teams in premium appliance and homeware showrooms — where the sale is consultative, considered and relationship-led.
Internal Sales Operations
Building the scripts, cadence and accountability that turn an internal sales desk into a predictable revenue engine.
Lead Generation
Designing funnels and outreach that fill the pipeline with the right prospects — not just more names.
Relationship Marketing
Turning first-time buyers into advocates through nurture, follow-up and a brand experience people remember.
The Customer Journey
Where SOL helps at every stage.
Every sale moves through the same five stages. The teams that win are the ones that execute each one deliberately. Here's where the gaps usually hide — and how SOL steps in to close them.
Sales Funnels
The gap
Where are leads dropping out of the pipeline?
How SOL helps
We map the funnel end-to-end, find the leaks, and put structure and visibility around every stage so nothing falls through.
Building Rapport
The gap
Are your people connecting — or just transacting?
How SOL helps
We coach authentic openers, active listening and trust-building language that turns a cold conversation into a real relationship.
Qualifying
The gap
Are you chasing the wrong prospects?
How SOL helps
We embed a qualification framework so reps spend time on the buyers who are ready, willing and able — and exit the rest early.
Follow Up
The gap
Where do warm leads go to die?
How SOL helps
We build the follow-up cadence, templates and CRM hygiene that keep every opportunity moving until it closes or is formally released.
Repeat Customers
The gap
Are one-off sales staying one-off?
How SOL helps
We design the post-sale nurture and re-engagement plan that turns a single transaction into a lifetime of referrals and repeat business.
The SOL Method
Learn. Diagnose. Coach.
SOL doesn't drop a generic playbook on your team. We learn how your sales motion really works, diagnose where the gaps are, and coach the specific behaviours that close them.
Learn
We sit with your team, observe real conversations, and understand how your sales motion actually works today — not how it looks on paper.
Diagnose
We pinpoint the exact stages of your customer journey where revenue is leaking — the gaps your people can feel but can't always name.
Coach
We coach the specific behaviours, scripts and habits that close each gap — live, in-context, and measured against real results.
Market Insights
Explore what the market is telling you.
Before we coach a single behaviour, it helps to know what your market is actually searching for. We use Scout Insights to read the demand signals in your category — the keywords buyers type, the questions they ask and the gaps your competitors aren't answering.
That data shapes where we focus your sales coaching, so the effort goes where the opportunity is — not where we guess it might be.
Visit Scout InsightsWhat Scout Insights shows us
- • Which search terms are driving real traffic in your industry
- • Where buyer demand is growing — and where it's flat
- • The questions your prospects ask before they ever speak to sales
- • The messaging gaps your competitors are leaving open
READY TO CLOSE THE GAPS?
Book a free sales coaching consultation with Chris.
We'll walk your customer journey together and find exactly where your team is leaking revenue.